The BlackBerry announcement yesterday showcased a company name change and featured two new devices that will run on the BlackBerry 10 operating system. It’s unclear whether this new product announcement will encourage people from choosing BlackBerry over Apple or Android. However, we’re sure current Blackberry users are excited about the new capabilities for their device.
Let’s take a look at the key announcements and new features:
Company Name Change. No longer RIM:
Research in Motion has been producing BlackBerry devices since 1999 and decided to officially rebrand the company name to represent those mobile products and services. RIM now becomes BlackBerry.
BlackBerry 10 Operating System. The key features:
- Peek into the BlackBerry Hub – Access all your messages at any time, from any app in the Hub. Preview messages and your notifications by taking a peek into the Hub.
- BlackBerry Keyboard – Type seamlessly with text suggestions that are unique to your writing style. Even receive suggestions when writing in multiple languages.
- Face-to-Face BBM – Message in real-time in one-to-one conversations or in groups. Utilize the BBM Video Chat for face-to-face chatting or use Screen Share to share a photo, browser window, or business document.
- BlackBerry Balance – Use your smartphone at work and access your email and work apps while keeping personal information private. It’s easy to switch back and forth for a work-life balance.
- Documents to Go – Take your business productivity to the next level by creating Microsoft Word, Excel, and PowerPoint files on the go.
- BlackBerry Calendar – Easily populate your calendar with upcoming events when BlackBerry predicts whom to invite to meetings based on past events. Also, access contacts’ key information to better prepare for meetings.
- BlackBerry World – Access more apps than ever at BlackBerry World to download apps, music, video, books, magazines, and more. Find new things from app recommendations based on past purchases.
Two New Smartphones. The devices:
- BlackBerry Z10 – all-touchscreen allowing for complete control and fast browsing. Lightweight and easy to hold device.
- BlackBerry Q10 – physical keyboard that lends itself to previous QWERTY models. Large screen with bright contrast.
Do you plan to make the switch to BlackBerry? Whether you’re upgrading to the BlackBerry Z10 or other devices, trade-in your old phone with us!